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Contact Sign In Solutions Point of Sale Wine Clubs eCommerce Loyalty Reservations Integration Partners Pricing Learn Learn Demo Solutions Point of Sale Wine Clubs eCommerce Loyalty Reservations Integration Partners Pricing Learn Learn Demo Delivering DTC Success At the Point of Sale, in Clubs, Subscriptions and Online . What Are the Numbers and Customers Saying: Gain insights into which data to analyze to identify sales and growth opportunities. Then learn how to effectively engage with tasting room visitors and identify their preferences and purchasing motivations. Discover techniques for building rapport, active listening, and providing personalized recommendations that boost sales. Tips to Use What You Have to Boost Sales: Explore innovative ideas for creating memorable tasting room experiences based on the numbers and what customers are saying. Tips on what to say to boost sales: Gain practical insights into effective sales techniques, including upselling, cross-selling, and suggestive selling. Learn how to confidently recommend additional purchases, highlight featured products, and leverage promotions to increase average order value. Don’t miss this opportunity to sharpen your sales skills and unlock new opportunities for success in the tasting room! × Is Your Tasting Room Ready? In this session, get tips and tricks to help the team get more club signups, more sales conversions and higher average order sizes. Learn about tasting room best practices and ideas to grow more revenue with less traffic. Presented by: Jennifer Warrington, The Glue @ WISE Jennifer is an industry professional with 23 years of experience, including 13 years with WISE. She began her career in the wine industry working for Lesley Berglund (Co-Founder & Chairman of WISE) at Ambrosia Wine Catalogue/The Winetasting Network shortly after completing her BA in English Literature. In her role as The Glue, Jennifer: oversees WISE Operations which includes spearheading the WISE Mystery Shopping Program (now over 5,000 shops); overseeing content development; coaching; account management of WISE wineries; oversees marketing programs; moderates WISE Cabinets; coordinates, schedules, and communicates with coaches, attendees and winery partners for a robust class schedule of 30+ courses and onsite training programs throughout California, Oregon, Washington, New York and more. × Strategic Goal Setting & Intentional Events: A Blueprint for Remarkable Success Calling all Tasting Room Leads, Managers, and Owners! Elevate your pre-season planning game with our exclusive mini-workshop, a dynamic segment extracted from our Winter Refresh webinar series. Join us to delve into two key topics curated for professionals like you. Unlock the power of SMART goal training to revolutionize your approach to goal-setting. Gain invaluable insights on planning intentional events for 2024 that align with your brand personality and objectives. This session is your blueprint to strategic success—don’t miss out on refining your skills and maximizing your planning prowess. Register now and set the stage for a remarkable 2024. This mini-workshop is hosted by training professional and winery owner Shae Frichette and April Reddout of Reddout Wine Consulting. × Growing DTC Sales using OrderPort and Vinoshipper The integration of OrderPort and Vinoshipper streamlines the direct-to-consumer sales process. This integration empowers wineries with the industry’s most comprehensive and seamless DTC system, ensuring you can fully maximize your brand’s potential while maintaining all your data within a unified platform. × Helpful Steps to Stay Compliant and get Organized for the New Year! During this webinar Avalara’s Michael Dominguez will present on understanding beverage alcohol sales tax and compliance, using Avalara’s compliance services to streamline your winery operations and exploring the Avalara – OrderPort integration features. To learn more about Avalara go to www.avalara.com × Starting a Wine Shop Wine Club Wine clubs are a mainstay of most wineries. More and more wine shops are starting wine clubs. If you haven’t started a wine club for your wine shop or have started a club but need better tools to manage the club please join us for this special webinar. We’ll review the different types of clubs you can offer customers and show you the tools for managing clubs of any size. × How to Make Gift cards a Successful Part of your DTC strategy. Gift cards are not just for holidays. Every day is a great day to gift. When customers give gift cards they evangelize your brand and introduce your wines to new customers. For this Learn Event we’ve assembled a panel of wineries and wine marketers to talk about digital and physical gift cards and how they use them to grow DTC business. × Company is Coming….are we Ready? When guests come, are you making the most of it? In this session, we’ll work through ways to drive traffic – thinking outside the box – and then focus on how we can generate more revenue in the tasting room with the traffic and guests we get. Presented by: Jennifer Warrington, The Glue @ WISE Jennifer is an industry professional with 23 years of experience, including 13 years with WISE. She began her career in the wine industry working for Lesley Berglund (Co-Founder & Chairman of WISE) at Ambrosia Wine Catalogue/The Winetasting Network shortly after completing her BA in English Literature. In her role as The Glue, Jennifer: oversees WISE Operations which includes spearheading the WISE Mystery Shopping Program (now over 5,000 shops); overseeing content development; coaching; account management of WISE wineries; oversees marketing programs; moderates WISE Cabinets; coordinates, schedules, and communicates with coaches, attendees and winery partners for a robust class schedule of 30+ courses and onsite training programs throughout California, Oregon, Washington, New York and more. × Hiring and Retaining Talent If you can even find the right people, the cost of hiring and training is extremely high, so high turn-over is not what we want either. During this Learn Event we’ll take a deep dive into how we’re recruiting, interviewing, hiring, onboarding, compensating and retaining staff. In this session, WISE will help you think through your processes and give insights on what works, what doesn’t, steps to great hiring, and ways to keep your superstars, yours. Presented by: Liz Mercer GM, Judd’s Hill Winery & MicroCrush; WISE Coach & Content Developer Liz Mercer grew up in the Napa Valley, which instilled a deep respect for the culture and lifestyle of wine and the industry supporting it. She left the area to attend Northwood University in Michigan, where she studied Finance & Business Management. She joined the wine industry in the tasting room at Sterling Vineyards in 1999. Shortly thereafter, she was drawn into direct to consumer sales via wine clubs and e-commerce at Mumm Napa, where she led a team to rebrand the wine club, establishing it as one of the largest wine clubs in the country. Nearly six years with Gallo DTC leadership included a stint on the Central Coast of California. She returned to the Napa Valley, and spent time at Round Pond Estate and Bluxome Street Winery in San Francisco. ×  × Helpful Steps to Stay Compliant and get Organized for the New Year! During this webinar Avalara’s Michael Dominguez will present on understanding beverage alcohol sales tax and compliance, using Avalara’s compliance services to streamline your winery operations and exploring the Avalara – OrderPort integration features. × Winery Software: OrderPort vs WineDirect During this special webinar for WineDirect users we will discuss and demonstrate some of the important feature differences between the two systems. This presentation will include a question and answer period for wineries to discuss their software requirements. × Making your Website and store ADA Compliant During this presentation we will explore ADA site...